On Sale This Week – Edge and Attitude

Dear Marketers. Please don’t worry about “attitude”. I’ve got it covered.

My reaction when I see marketers throw around words like “edge” and “attitude”:

Boyfriend style eye roll

Also, I hate the term “boyfriend style”. Better, more accurate terms would be


Bueller? Bueller?

Dear Honda Marketing Executive,

Please stop mining my memories in order to make a buck. First Star Wars, now Ferris Bueller? Have you ever had an original thought? You are a soulless, unimaginative douchebag without an ounce of creativity.